EVERY PURCHASE FUELS ATHLETES TO BUILD THEIR BRAND, EARN REAL MONEY, AND OWN THEIR STORY.

Welcome to the Bay

Shop LACES collab with Bay Area Host Committee, welcoming the Big Game to the Bay Area on February 8, 2026.

Your Purchase Makes an Impact

5% of Every Sale Pays Athletes

A portion of every sale goes straight to the LACES Athlete Fund, giving directly to the athletes who make our community what it is.

Football City Collection

'1' HAT

Be your best self. Starts with MINDSET.

Athlete Inspired
    Every purchase pays athletes

    The LACES Athlete Fund

    The only brand built around athletes from Day 1.
    Your support becomes their earnings.

    Regions

    Basketball Collection

    San Francisco Basketball
    San Antonio Basketball
    New York Basketball
    Minnesota Basketball
    San Francisco Basketball

    San Francisco Basketball

    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    $38.00
    San Antonio Basketball

    San Antonio Basketball

    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    New York Basketball

    New York Basketball

    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    Minnesota Basketball

    Minnesota Basketball

    Regular price
    $40.00
    Sale price
    $40.00
    Regular price
    THE NIL Deal for every athlete

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    LACES COMMERCIAL

    Legacy

    Legacy

    earned, not given.

    Pros Reppin' LOCAL

    Supporting college athletes.

    Testimonials

    What athletes are Saying

    Basketball

    Harper Peterson

    Being able to be an affiliate through the LACES affiliate program means a lot. They give us student athletes the opportunity to come together to work,share, and talk ideas and create a village in the Bay Area by selling their products to all.

    Softball

    Hazyl Gray

    LACES is the easiest, quickest, and most generous affiliate program out there. They are the best to work with as they care for the student athletes who want to partner with them, who already do partner with them, and who LACES wants to partner with. I'm too excited for the Legacy drop and frankly excited for every new hat drop because theyre just that good and worth sharing with the world!

    Waterpolo

    Chloe Rizof

    Being an affiliate through LACES has been a great experience! The process was super simple and easy and I love being able to share laces products through my platform!

    Baseball

    Caden Thompson

    LACES is the best affiliate program I’ve gotten the opportunity to work with. Their attention to detail and willingness to collaborate with their athletes sets them apart.

    Waterpolo

    Libby Slater

    I love being apart of the LACES affiliate program! It gives me new ways you can rep my school and my city and has bonded me with other student athletes!

    Tennis

    Jamie Pope

    As a Bay Area native and student-athlete at Santa Clara University, I feel extremely proud to be a part of LACES, a locally run business by SCU alumni.

    Golf

    Jack Morrison

    LACES as been an unbelievable opportunity for me in my NIL journey.  The affiliate program has made it so easy to become involved with NIL in the creation space as well as within the community of SCU.  I'd encourage everyone to join the LACES affiliate program to help start or add on to their NIL journey as well as to join a great community.  And to also help create some pretty sick hats!

    Lacrosse

    Shae Lembo

    LACES has given me the opportunity to represent myself as an athlete and the area I play for! Not only is it a brand, but it's a movement for the Bay Area to be represented across the country.